Why Fashion Brands Need to Look Beyond New York and LA for Inspiration

For decades, the West and East Coasts of the United States have been sources of inspiration for designers. New York has comfortably settled into its role as the de facto purveyor of cool with its punk and hip-hop subcultures and trend-setting street style, while California’s laid-back attitude and a heavy hand of Hollywood glamour spark such fashion contradictions like premium denim and designer sneakers. The fashion senses of both regions resonate with the aspirational lifestyles of Gen X, perhaps the last generation to measure success by their possessions. But as millennials and Gen Z show how they value experiences over traditional markers of success and adulthood like home ownership, marriage and children, it might be high time for fashion to look to other regions of the country for inspiration. New tendencies like nomadic lifestyles, wellness, spirituality and even psychedelia are all drivers in millennials’ quest to connect with the “Great Outdoors” and new cultures. “Consumers have been craving for the hippy life—for meditation, adventure travel and global exploration,” said Dhruva Tripathi, CEO of F-Trend, a fashion trend forecasting company in New Delhi, India. The effe...

Calendar… July 3, 2019 : Stow Independent Online

YPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>             Wings & Wheels at Minuteman Airfield in Stow each Thursday, June through August (except July 4th), 5 to 8pm. See displayed airplanes, custom and vintage vehicles, enjoy snacks or dinner with burgers, hotdogs, vegetarian options, pizza, desserts, fresh lemonade, beer, wine. Leashed pets allowed. Hosted by the Stow Lions club, Rotary clubs of Acton-Boxborough and Westford, Experimental Aircraft Association #196 and Nancy’s Air Field Café. Proceeds benefit local service projects. More information at: https://wingsandwheelsma.com/ and www.facebook.com/WingsandWheelsMA.             Guest Table, a community supper in Stow, serves dinner from on the first Friday of each month at First Parish Church of Stow & Acton (FPC). Doors open at 5pm. Guest Table welcomes everyone, in or out of Stow, whether they’re looking for a sense of community, are feeling lonely, are having financial difficulties, or just want a change of atmosphere. There’s no charge for dinner, but donations are gratefully accepted. Dinners will be nut fre...